Godrej is a large corporate group which has several group companies and corporate identities under it. The task was to create a new corporate website for them that should bring out the brand’s proposition “Brighter Living” adapting to the new brand guidelines. The UX had to be designed to be equally friendly for both consumers as well as B2B audiences. The result was an HTML5 site with parallax in the home page and a lot of ajax content in the subsequent levels to minimize the number of total pages. The homepage was partly HTMLized to showcase the parallax effect.
The ‘Products and Services’ page shows the second level template. Clicking the ‘Furniture’ thumbnail opens up the section using Ajax-