Brief- To launch Del Monte Mayonnaise in our market which is currently ruled by Funfoods. Funfoods has expanded the category by educating consumers on the usage of Mayo in everyday life. Del Monte being a challenger brand, wanted to build a strong recall in the minds of the TG that is already aware of Mayonnaise.
Idea- Del Monte Mayo perks up yesterday’s parantha, adds the right amount of juiciness to a wilting salad, transforms dull sandwiches into drool worthy delights, it turns Ghiya into a Squash Casserole. But how does this product story fit in our consumer’s life in a more relevant and memorable way? Simply by positioning this product as a quick fix solution to a critical situation.
Whether it is the Tiffin tantrums of a fussy kid, yesterday’s leftovers or midnight cravings, no matter what life throws at you, Del Monte Mayo works every time.
#WorksEveryTime on Facebook-
Post copy- Play and pause for something delicious! Not only this, try hitting the JACKPOT for a chance to win a little treat we’ve in store for you. Share the jackpot screenshot in the comments ;) #WorksEveryTime #ContestAlert
Other unpublished ideas-