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Del Monte Mayo - Works Every Time!

Works Every Time!

Brief- To launch Del Monte Mayonnaise in our market which is currently ruled by Funfoods. Funfoods has expanded the category by educating consumers on the usage of Mayo in everyday life. Del Monte being a challenger brand, wanted to build a strong recall in the minds of the TG that is already aware of Mayonnaise.…

Iodex for all kinds of body pain

Headache vs Bodyache

Problem- Iodex is one of the oldest pain relief balms in the market that many of have used at some point or the other to get relief from muscular pain. Although the brand was still a well-known name in the market, it was slowly losing out to competition from the newer players. The dynamics of…

Sudha Lassi Tetrapak

Sudha Lassi Tetrapak

Logo, packaging and key-line designs for Sudha Lassi which was one of the earliest Tetrapak cartons produced in India. Out of the two design options, one with the woman beating lassi in a traditional way was approved. The design was inspired by the popular Madhubani art form of Bihar.   A 3D render of different angles of…

Sunsilk Shampoo Banner

Sunsilk Silky Smooth

For Sunsilk Naturals Shampoo, we created a banner so smooth that when you rollover the hair, the mouse cursor slips down. › Launch banner   The banner screens-

Sensodyne Whitening

Imprints of Indulgence

Sensodyne Whitening toothpaste.   Stages of render-

Windows 10 Paint 3D

#DoGreatThings

Task- Create a compelling narrative around Microsoft Windows 10 that appeals to teenagers residing in small town India. Your passion needs a platform. We want to connect with the teenagers in small town India. Their place may not have that throbbing energy of a metro but there’s something that burns with a steady flame. The…

ENO #HajamKaro Holi Hai

#HajamKaro Holi Hai

Holi’s just round the corner and we all love this unique festival of colours. However, there are certain aspects of it which have begun to feel jaded. Which play out so often, and with such unfailing regularity, they have acquired the status of a cliché. But the thing about clichés is that there’s just no…

Del Monte Italian

Del Monte Italian 2017

Task- The Del Monte brand in India has a wide range of products from packaged foods, condiments to fruit juices. We were tasked to create a unique identity for their Italian range of foods. The communication was targeted to the upwardly mobile men & women, primarily living in metros. Here are some of the creative…

Kelloggs Chocos Chhota Laddoo Edition

Kellogg’s Chhota Laddoo

A facebook post to announce a new variant of Kellogg’s Chocos called Chhota Laddoo Edition, inspired by the popular Chhota Bheem character on TV. › Animated post on Facebook

Adidas All Superstars Unite

All Superstars Unite

Task- Adidas Originals Superstar is synonymous with street culture. It enjoys veneration from the creative fraternity as well as the youth. However, in India, our youth are not aware of the Superstar’s iconic status. The shoe was thought to be ‘too funky, too expensive’. Our task was to establish Superstar as the cult brand for all creative…

Sensodyne Blow the Candle banner

Join the Celebration

On the occasion of Sensodyne (GSK) celebrating 5 years in India, a display campaign takes the user to the brand’s FB page where the loyalists are rewarded with a return gift. In the banner the user is prompted to blow out a candle to ‘Join the Celebration’. The banner uses the mic installed in the machine. However, in the absence…

Iodex Reach for Relief

Relief at Hand

A series of promoted posts on Facebook to strengthen Iodex as the one stop shop for all kinds of body pain. The creative challenge was to keep the text under 20% of the layout area.   Post copy- Whether business or leisure, travelling can sometimes leave your body stiff and sore. To know how Iodex…

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