Special K is the diet food division of the famous breakfast brand, Kellogg’s. One consistent problem of the brand was that their cereal was perceived to be bland, therefore the consumers didn’t stick to it for long. To counter that, Kellogg’s got Ranbeer Brar, a celebrity chef, to prepare 30 delicious recipes with Special K and devised a programme to disseminate the content through various online and offline channels.

Before the start of the campaign which was called ‘Tasty Mantras’, we created a bunch of Facebook posts as teasers leading up to the final launch.