Indrajeet Bose
IB
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APC

An interactive banner for APC Home UPS Systems. We put two banners on the home-page of India Times, one static and the second one with a live changeover. When the user pulls the lever down, the entire home page goes dark except for the first banner which still glows in the dark.

Video grab of the banner-

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Banner screen, before interaction-

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browser_mast_right
Browser
Browser
APC

Banner screen, after pulling the lever down-

browser_mast_left
browser_mast_right
Browser
Browser
APC
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Credits All work showcased here is created by Indrajeet Bose during his tenure at various ad agencies and as an independent consultant. 

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