Fear of missing out- In a day and age age where every life experience is Instagrammable, where we can see, update by update, all the terribly interesting things that our friends and acquaintances are up to – the fear of missing out is stronger than ever.

Conflict- How does one deal with this fear? Although a credit card appears to be the most viable solution, the nagging thought of running up a debt makes them wary of using it.

Our campaign approach- As a brand, we step in and reassure the consumer. We tell her that a purchase made with a credit card isn’t just a mechanical transaction. That there’s something inherently beautiful and infinitely human attached to it.