On the occasion of Sensodyne (GSK) celebrating 5 years in India, a display campaign takes the user to the brand’s FB page where the loyalists are rewarded with a return gift. In the banner the user is prompted to blow out a candle to ‘Join the Celebration’. The banner uses the mic installed in the machine. However, in the absence of a mic, the cursor automatically changes into a hand and the user is asked to fan out the candle instead.

Although rich media in nature, the banners were created and coded in such a way that they ran on ordinary media properties, saving a lot of media dollars