Disney Hotstar, 40s edit-
Displayed below are the creative assets for the KitKat #FingersCrossed campaign, starting from the teasers to match-by-match contextual messaging, all the way to the final.
Before the tournament-
A show of hands by millions of Indians wishing for Team India’s win in the world cup.
A cab driver in Mumbai wishes Team India a good start before their first match of the tournament while he waits for his first fare of the day.
During the tournament-
#FingersCrossed for India’s 9th consecutive win [before the Netherlands match].
#FingersCrossed for another win so that India retains its top position on the table.
#FingersCrossed, India wins the vital toss [before the semifinal match].
#FingersCrossed, India gets closer to making history again [before the semifinal].
#FingersCrossed, India repeats history in 2024 [before the final match].
India didn’t win the cup, but the Indian Team won our hearts with a glorious, unbeaten run up to the finals!
Credits All work showcased here is created by Indrajeet Bose during his tenure at various ad agencies and as an independent consultant.
