Game On Cricket!

Nestlé Munch becomes an official partner of one of the greatest cricketing events of the country, the IPL 2022. They launched 4 new limited edition packs for the season, each representing one of the 4 clubs they partnered with.

Task– Create engagement to drive sales of the new packs leveraging the tie-ups with the 4 IPL clubs.

Idea- Every pack of Munch brings the user closer to the playing field. We created an online destination for an immersive experience of the tournament with a 360 degree view of a cricket stadium and cricket based games. Scanning a Munch pack lands the user on the platform where they can play the games to win prizes every week. The final winners with the highest scores get to a meet & greet with their favourite cricket stars in a metaverse. The journey and duration of the activation was synced with the actual tournament.

We called it Game On with Heroes of Crunch.

A short 10.00s announcement video on social promoting the activation-

Play Video about Munch IPL Special Edition Packs

[Post copy]

Game On with Munch this season.

Scan the pack, play exciting games and win even more exciting prizes.

Grab your pack now!

#Munch #ConfidenceKaCrunch #GameOn #HeroesOfCrunch #RCB #SRH #KKR #PBK

A few mocks of other promotional creatives-

Munch IPL Special Edition Packs

Teaser post announcing the programme and the official tie-up.

Promoting the ultimate gratification; a chance to meet with the cricketing heroes. Same was replicated for 3 other clubs.

Promoting prizes. A video carousal showing 100s of prizes to be won every week.

High scorers can get a selfie taken with their players. A built-in feature of the platform.

{{ reviewsTotal }}{{ options.labels.singularReviewCountLabel }}
{{ reviewsTotal }}{{ options.labels.pluralReviewCountLabel }}
{{ options.labels.newReviewButton }}
{{ userData.canReview.message }}

Some random projects-

Select work by type