Every relationship is unique and so are our expressions of love. KitKat® celebrates this uniqueness by launching millions of unique Love Break packs on the occasion of Valentine’s Day. So take a break from the usual gestures and express love for your bae, bff or buddy in your own unique way!
Each KitKat® Love Break pack comes with a gesture that is made of a unique pattern, no two packs have the same pattern-
We spread awareness through digital films and YouTube Directors’ Mix bumper ads. The unique pattern from the packs was used as a creative device for all executions. For user engagement, we created a chat bot on WhatsApp where one could send a unique message to their loved ones during the Valentine’s week.
Digital films for social media and YouTube-
Director’s Mix ads on YouTube, dynamic messaging based on audience profile and search words-
Love Break Bot, helping users them generate unique personalized wishes for their bae, bff and buddies-
KitKat® Love Break Chat Bot promotion on social media platforms and WhatsApp.
KitKat® Love Break Chat Bot step-by-step interaction with the user on WhatsApp.
Unique messages in the form of Gifs generated by the bot to be shared with the recipient.
