Nestlé Munch becomes an official partner of one of the greatest cricketing events of the country, the IPL 2022. They launched 4 new limited edition packs for the season, each representing one of the 4 clubs they partnered with.
Task– Create engagement to drive sales of the new packs leveraging the tie-ups with the 4 IPL clubs.
Idea- Every pack of Munch brings the user closer to the playing field. We created an online destination for an immersive experience of the tournament with a 360 degree view of a cricket stadium and cricket based games. Scanning a Munch pack lands the user on the platform where they can play the games to win prizes every week. The final winners with the highest scores get to a meet & greet with their favourite cricket stars in a metaverse. The journey and duration of the activation was synced with the actual tournament.
We called it Game On with Heroes of Crunch.
A short 10.00s announcement video on social promoting the activation-
A few mocks of other promotional creatives-
Teaser post announcing the programme and the official tie-up.
Promoting the ultimate gratification; a chance to meet with the cricketing heroes. Same was replicated for 3 other clubs.
Promoting prizes. A video carousal showing 100s of prizes to be won every week.
High scorers can get a selfie taken with their players. A built-in feature of the platform.
Credits All work showcased here is created by Indrajeet Bose during his tenure at various ad agencies and as an independent consultant.
