The campaign landing environment for a phone recycling initiative by Nokia where one tree was planted against each recycled set. This website was a place where prospective donors could get programme information, register their old sets to be recycled, create, alter, manage and flaunt their ‘Rakhwaale’ avatars on social sites (prompting their friends to follow suit), find and connect with other Rakhwaales etc.

The entire experience was created on a full-screen flash interface with database enabled .net back-end.