The ability to think critically. The ability to communicate, clearly and effectively. The ability to engage with ideas. These are the skills necessary to get ahead in the world today. And the best way to acquire these skills is by reading – widely and deeply. Across subjects and across human interest areas.
The Times Scholars programme by Times of India, was designed to transform children into active readers – by way of a contest.
Series of 6 print ads for launch, registration, reminders etc.-
Social media posts for launch, registration, reminders etc.-
Mast heads on the brand’s website-
Owned/paid media banners inviting registrations-
Mailer inviting registrations-