We count our steps, our heartbeats, likes and views on social media, and the days until the weekend, but do we ever count the number of breaks we take in a day? Probably not. This comparison highlights the importance of taking at least 4 breaks daily, for just Rs. 30/-.
#CountYourBreaks
An Instagram-friendly visual campaign depicts how taking a break in this fast-paced world is a priceless art. Various art mediums such as plaster wall relief, bronze sculpture, oil and watercolor, etc., showcase people enjoying music, reading a book, playing with their pets, and more.
Plaster relief-
Misc mediums-
Credits All work showcased here is created by Indrajeet Bose during his tenure at various ad agencies and as an independent consultant.
