- Year 2016
Although women are conscious about the external facet of their body, they tend to ignore the other facet, which is their internal strength. Their bone health.
#CountYourCalcium- Through Facebook posts, Instagram, paid media banners and contextual messaging on sites frequented by women, we drive awareness of the importance of Bone Health and lead them to take the Calcimeter Test. The Calcimeter is an app that tells you the exact amount of Calcium your’re getting in your foods and whether it is enough for your bone health.
Facebook posts-
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After 30 your bones start losing calcium and your daily diet may not be making up for it. Take the Calcimeter Test to check your calcium intake.
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After 30 your bones start losing calcium and your daily diet may not be making up for it. Take the Calcimeter Test to check your calcium intake.
It’s a trend for people to put up their food pictures on Instagram. We identify images using #foodporn #eat #yummy #recipe #diet etc. and reply to those images with their actual Calcium content-
Contextual banners on food sites-
Contextual banners on beauty sites-
Contextual banners on fitness sites-
Contextual banners on health sites-
Generic banners on age–
The web version of the app home-page and the subsequent screens-
Credits All work showcased here is created by Indrajeet Bose during his tenure at various ad agencies and as an independent consultant.
